The source specified the following information:
The net promoter score was calculated as the difference between the share of promoters (9-10 points) and rejecters (0-6 points).
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Net promoter score of VOD platforms in Russia 2021
Netflix had the highest net promoter score among video-on-demand services in Russia in the fourth quarter of 2021. In total, ** percent more customers were willing to recommend that VOD platform, or giving it * to ** points, than those rejecting to promote it, or giving it * to * points. KinoPoisk received the second-highest NPS score of ** points.
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GFK Russia. (January 17, 2022). Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia. "Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points)." Chart. January 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia. (2022). Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia. "Readiness to Recommend Selected Video-on-demand (Vod) Platforms in Russia from October to December 2021, by Net Promoter Score (in Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jan 2022, /statistics/1255972/net-promoter-score-of-vod-platforms-russia/
GFK Russia, Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points) ÌÇÐÄÆƽâ°æ, /statistics/1255972/net-promoter-score-of-vod-platforms-russia/ (last visited July 29, 2026)
Readiness to recommend selected video-on-demand (VOD) platforms in Russia from October to December 2021, by net promoter score (in points) [Graph], GFK Russia, January 17, 2022. [Online]. Available: /statistics/1255972/net-promoter-score-of-vod-platforms-russia/
