The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Shoppers in the U.S. who used retail apps in-store more in 2023, compared to 2022
According to a survey conducted in mid-2023, approximately four in 10 consumers in the United States said they use retailer apps and websites more than they did in the previous year. About the same share of respondents also stated they use these apps and websites more often before heading into the store.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Profitero. (June 21, 2023). Consumers who used retailer apps and websites more before or while shopping in-store in the United States in 2023, compared to the previous year [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1418450/use-of-retail-apps-when-shopping-in-store-usa/
Profitero. "Consumers who used retailer apps and websites more before or while shopping in-store in the United States in 2023, compared to the previous year." Chart. June 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1418450/use-of-retail-apps-when-shopping-in-store-usa/
Profitero. (2023). Consumers who used retailer apps and websites more before or while shopping in-store in the United States in 2023, compared to the previous year. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1418450/use-of-retail-apps-when-shopping-in-store-usa/
Profitero. "Consumers Who Used Retailer Apps and Websites More before or While Shopping In-store in The United States in 2023, Compared to The Previous Year." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jun 2023, /statistics/1418450/use-of-retail-apps-when-shopping-in-store-usa/
Profitero, Consumers who used retailer apps and websites more before or while shopping in-store in the United States in 2023, compared to the previous year ÌÇÐÄÆÆ½â°æ, /statistics/1418450/use-of-retail-apps-when-shopping-in-store-usa/ (last visited July 31, 2026)
Consumers who used retailer apps and websites more before or while shopping in-store in the United States in 2023, compared to the previous year [Graph], Profitero, June 21, 2023. [Online]. Available: /statistics/1418450/use-of-retail-apps-when-shopping-in-store-usa/