The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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FMCG ad share in social media in Russia and CIS 2020, by device
Approximately three quarters of the total advertising spending on social media via the service myTarget in Russia and the CIS were allocated toward cross-platform campaigns in the fourth quarter of 2020. Desktop advertising accounted for ** percent of the spend.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device ÌÇÐÄÆƽâ°æ, /statistics/1241735/fmcg-advertising-share-by-device-russia-cis/ (last visited August 01, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by device [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241735/fmcg-advertising-share-by-device-russia-cis/
