*Total survey sample; the source did not provide information on the sample from North America. Question: "Approximately what percentage of your or your travel client's advertising dollars was allocated across the following media in 2019?"
Citation formats
Share of travel marketer advertising spending in the U.S. & Canada 2019, by medium
In an October 2019 survey of travel marketers operating in the United States and Canada, it was found that the majority of advertising expenditures in this sector was devoted to digital media, namely ** percent. The second largest share, ** percent, was devoted to print advertising.
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Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern. "Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium." Chart. December 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern. (2020). Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern. "Distribution of Advertising Spending According to Travel Marketers in The United States and Canada as of October 2019, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2020, /statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
Sojern, Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium ÌÇÐÄÆƽâ°æ, /statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/ (last visited August 02, 2026)
Distribution of advertising spending according to travel marketers in the United States and Canada as of October 2019, by medium [Graph], Sojern, December 31, 2020. [Online]. Available: /statistics/1235945/travel-marketers-advertising-spending-share-medium-north-america/
