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Frequency of beauty purchasing online among shoppers in the United States at a minimum of once a month in 2020, by generation

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Sources

Release date

2020

Region

United States

Survey time period

April 23 to April 29, 2020

Number of respondents

2,009 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

The source adds the following information regarding the survey: "All respondents were screened with the question 'How often do you purchase beauty products online?' and those who don’t buy beauty products online at all did not participate.

Citation formats

Monthly online beauty purchase frequency among U.S shoppers 2020, by generation

Published by
F. Watty,
Jul 9, 2021
According to a survey conducted in the United States in 2020, about one-third of Gen Z consumers shopped for beauty products online at least a month, making them the leading consumer group for online beauty purchases across all generations. Only around one-fifth of those in the older generation groups, that is to say boomers and seniors stated to having purchased beauty products online at least monthly, at ** and ** percent, respectively.
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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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