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Most important criteria for purchasing rice in Japan as of 2020

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Source

Release date

January 2021

Region

Japan

Survey time period

September 17 to November 1, 2020

Number of respondents

1,967 respondents

Age group

18 years and older

Special properties

survey among Japanese citizens

Method of interview

Postal questionnaire

Supplementary notes

Original question: "When you buy rice, what factors do you pay attention to?"

Multiple answers allowed.

Citation formats

Main factors in rice purchases in Japan 2020

Published by
F. Watty,
Apr 16, 2021
According to a survey conducted in 2020 in Japan, the leading factor consumers take into consideration in the purchase of rice was the price. While more than half of respondents agreed that price, region of origin, and product type were important factors when buying rice, only around **** percent would pay attention to the nutritional value of product varieties.
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