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Leading occasions in which consumers feel gratitude towards food and meals in Japan as of November 2023

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Sources

Release date

June 2024

Region

Japan

Survey time period

November 17 to 24, 2023

Number of respondents

4,000 respondents

Age group

15-74 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "When do you feel gratitude towards food?"

Citation formats

Occasions for feeling grateful for food in Japan 2023

Published by
T. Ozbun,
Aug 30, 2024

Eating delicious food and dishes was the leading occasions during which Japanese consumers felt gratitude towards foods, as revealed in a survey conducted in ***. While around ** percent named the consumption of delicious foods as a common reason, almost ** percent linked the feeling to the seasonality of dishes.

Gratefulness towards nature, in particular, is an important concept integrated in Japanese dining etiquette. It is commonly expressed through the custom of saying "I humbly receive." (itadakimasu) before eating.

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