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Share of shoppers buying seasonal editions of food and beverages in Japan as of October 2024

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Sources

Release date

November 2024

Region

Japan

Survey time period

October 7 to 9, 2024

Number of respondents

1,550 respondents

Age group

10-69 years

Special properties

respondents were registered members of the "Ponta" survey panel

Method of interview

Panel survey

Supplementary notes

Original question: 鈥淒o you buy seasonal limited-editions of food and beverages?鈥

Citation formats

Share of shoppers buying seasonal variations of foods in Japan 2024

Published by
F. Watty,
Mar 7, 2025

Around *** in **** Japanese consumers bought seasonal limited-edition food and beverages, as revealed in a survey conducted in October 2024. While *** percent of respondents made sure to always buy limited editions of edible items, the majority showed a lower level of interest.

Seasonal variations are a major strategy in Japan's food and beverage market, particularly for confectioneries. Manufacturers and retailers expand their standard assortments with flavors related to a season, such as pumpkin around autumn, and cherry blossoms during spring.

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