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Share of consumers likely to consider a baby items subscription in the United States as of February 2017, by generation

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Sources

Release date

March 2017

Region

United States

Survey time period

January and February 2017

Number of respondents

895-987

Age group

18 years and older

Special properties

Consumers, who do not currently subscribe to items.

Method of interview

Online survey

Supplementary notes

* Respondents who answered 4 or 5 on a 1-5 scale.
This question was phrased by the source as follows: "Here are items from the list that you mentioned that you do not currently subscribe to. How likely would you be to consider subscribing to each of these in 2017?"

Citation formats

Consumers considering a baby items subscription in the U.S. 2017, by generation

Published by
F. Watty,
Jul 11, 2017
This statistic provides information on the likelihood of consumers to consider a baby items subscription in the United States as of February 2017, sorted by generation. According to the source, ** percent of U.S. Millennials reported being likely to consider a baby items subscription.
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