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When you go shopping do you usually buy private label products?

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Source

Release date

April 2020

Region

France

Survey time period

February 24-25, 2020

Number of respondents

981 respondents

Age group

18 years and older

Special properties

French adults shopping in large stores

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Lorsque vous faites vos courses, avez-vous pour habitude d'acheter des produits de MDD ?"

Citation formats

Frequency with which people buy private label products in supermarkets in France 2020

Published by
F. Watty,
Mar 8, 2021
A private label is a commercial brand for a product whose characteristics have been defined by the company or group of companies that retail the product and that owns the brand under which it is sold. In 2020, a substantial part of the French population purchased this kind of products on a regular basis. They were ** percent to turn to these products often or all the time when shopping in hypermarkets and supermarkets.
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