According to a survey by in May 2024, ** percent of respondents in Thailand stated that they had shopped more than six times through livestream commerce within the past 12 months. Meanwhile, ** percent of respondents said they watched the live-streaming events but did not purchase an item.
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Rakuten Insight. (September 4, 2024). Frequency of purchasing an item using live commerce in Thailand as of May 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. "Frequency of purchasing an item using live commerce in Thailand as of May 2024." Chart. September 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce in Thailand as of May 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce in Thailand as of May 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Sep 2024, /statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight, Frequency of purchasing an item using live commerce in Thailand as of May 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/ (last visited July 25, 2026)
Frequency of purchasing an item using live commerce in Thailand as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/