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Why do you consult your smartphone while shopping?

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Sources

Release date

June 2019

Region

France

Survey time period

March 26 to April 3, 2019

Number of respondents

1,000 respondents

Special properties

Consumers having looked for information or bought a product in the last 12 months

Method of interview

Online Access Panel

Supplementary notes

This question was phrased by the source as follows: "Pour quelles raisons les consommateurs consultent-ils leur smartphone en magasin ? "

Citation formats

Reasons for checking the smartphone during shopping activities in France 2019

Published by
Yihan Ma,
Nov 20, 2020
With a growing digitization, French consumers, known for their passion for shopping were asked to give their reasons for consulting their smartphone during their shopping activities in 2019. Thus, over ** percent of the respondents claimed that they checked their smartphone while shopping in order to compare the price of the product at other distribution networks. Around ** percent claimed that they did it in order to obtain consumer product reviews.
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Topics

Omnichannel retail in FranceNew e-commerce technologies in FranceMultichannel retail in the UKOnline retailers in GermanyE-commerce in France
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