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Omni-channel shopping penetration rate in France in 2019, by generation

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Source

Release date

February 2020

Region

France

Survey time period

July - August 2019

Number of respondents

564 respondents

Supplementary notes

* The age groups were defined by the source as follows: Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).

Citation formats

Penetration rate of omni-channel shopping in France 2019, by age group

Published by
Yihan Ma,
Jun 24, 2020
This statistic represents the penetration rate of omni-channel shopping in France 2019, by age group. Thus, ** percent of the younger generations viewed products online and bought them in store, and this was done much more by the Gen Z and millenials than the Baby boomers and Silent generation.

Omni-channel shopping is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in-store.
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