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Products for which French consumers prefer to make online or in-store purchases in 2019

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Sources

Release date

July 2019

Region

France

Survey time period

March 26 to April 3, 2019

Number of respondents

1,000 respondents

Method of interview

Online Access Panel

Supplementary notes

The source does not provide information about the age of the respondents.

Citation formats

Item purchase and research: in-store vs. online in France 2019, by product type

Published by
Yihan Ma,
Jun 26, 2020
In 2019, French consumers were asked if they prefered to shop online or in-store. Thus, for travel bookings and software, online shops prevailed to ** percent and ** percent, respectively. For ready-to-wear products as well as cosmetics, the purchase platforms were fairly equal in terms of procurement channel, where ** and ** percent of the respondents mentioned online shops as their adopted method of purchase and ** percent would turn to physical locations. Physical stores dominated to ** percent for food, hygiene and maintenance.
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Topics

Omnichannel retail in FranceNew e-commerce technologies in FranceMultichannel retail in the UKOnline retailers in GermanyE-commerce in France
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