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Distribution of online and offline retail volume in Germany in 2025, by industry

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Source

Release date

June 2026

Region

Germany

Survey time period

2025

Supplementary notes

Information on the exact structure of the branches can be found in the , page 50.

Citation formats

Distribution of online and offline retail volume in Germany 2025, by industry

Published by
Yihan Ma,
Jun 25, 2026

In 2025, fashion and accessories industry took up approximately ** percent of the German online retail revenue, while electronics accounted for another **** percent. In comparison, fashion items accounted for only *** percent of German's in-store purchases.

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Statistics on " E-commerce in Germany "

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The most important statistics
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Other statistics that may interest you E-commerce in Germany

Overview

7

Leading online retailers

7

Revenues by product category

7

Online customers and payment methods

8

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Topics

E-commerce in GermanyE-commerce in the United Kingdom (UK)E-commerce in the United StatesE-commerce in the European UnionE-commerce in Russia
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per month, billed annually 1
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