With a growing digitization, French consumers, known for their passion for shopping were asked which channel their preferred when they bought a product or were seeking information about a certain service. Thus, looking at the purchases or information searches carried out in the past 12 months in 2019, French shoppers preferred the offline path for making purchases. Online shops had a slightly lower popularity for product purchases than the physical stores, yet it is the information search which scored high points compared to the offline experience.
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Harris Interactive. (June 5, 2019). Share of French shoppers having sought information or bought a product either in-store or online in the past 12 months in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1183042/online-offline-shopping-information-search-buying-france/
Harris Interactive. "Share of French shoppers having sought information or bought a product either in-store or online in the past 12 months in 2019." Chart. June 5, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1183042/online-offline-shopping-information-search-buying-france/
Harris Interactive. (2019). Share of French shoppers having sought information or bought a product either in-store or online in the past 12 months in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1183042/online-offline-shopping-information-search-buying-france/
Harris Interactive. "Share of French Shoppers Having Sought Information or Bought a Product Either In-store or Online in The past 12 Months in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2019, /statistics/1183042/online-offline-shopping-information-search-buying-france/
Harris Interactive, Share of French shoppers having sought information or bought a product either in-store or online in the past 12 months in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1183042/online-offline-shopping-information-search-buying-france/ (last visited August 04, 2026)
Share of French shoppers having sought information or bought a product either in-store or online in the past 12 months in 2019 [Graph], Harris Interactive, June 5, 2019. [Online]. Available: /statistics/1183042/online-offline-shopping-information-search-buying-france/
