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As of November 2025, Poland had million Instagram users, ** percent of whom were women. By age group, users aged 25 to 34 represented the largest share of the platform’s audience in this country.

How popular is Instagram in Poland?

Instagram is one of the leading social media platforms in Poland, with the third highest market share after Facebook and Pinterest. Instagram is mostly used on mobile devices, and its demographic is younger than Facebook’s but older than TikTok’s, dominated by women in every age group. Instagram is one of the most engaging social media, with a long average duration of use and a high level of activity among youth.

Instagram for businesses

The number of social media users in Poland is forecasted to reach over ** million by 2028. As companies increasingly use social media to promote their products, Instagram has proven to be one of the most effective platforms for this – the top influencers can earn good money by working with brands and including product placement in their Instagram posts.