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Share of people aware of major e-commerce sites in Japan as of May 2020

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Sources

Release date

June 2020

Region

Japan

Survey time period

May 13 to 18, 2020

Number of respondents

2,128 respondents

Age group

18-69 years

Special properties

respondents were smartphone users

Method of interview

Online survey

Citation formats

Awareness of major online retailers in Japan 2020

Published by
Yihan Ma,
Aug 26, 2020
According to a survey conducted in Japan in May 2020, over ** percent of consumers were aware of the major e-commerce site Amazon. While Rakuten Ichiba led the list of online retailers emerging from domestic enterprises, other Japanese e-commerce providers fell far behind in prominence compared to the American competitors Amazon and Yahoo.
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