based on a sample of DTC brands with minimum $1m in ad spend
Method of interview
Online survey
Supplementary notes
*Direct to Consumer Marketers comprised 17% of the total sample. Question: "In the next 12 months, would you expect the amount of [your company’s/your clients’] spend on the following types of advertising to increase, stay the same or decrease?"
Citation formats
U.S. DTC marketers' planned video advertising spending changes 2019, by format
During a survey conducted in early 2019, U.S. marketers representing direct-to-consumer brands were asked about their plans for advertising spending on video formats. More than ** percent of respondents said they expected their spending on digital video and advanced TV advertising to increase in the next 12 months. At the same time, ** and ** percent of DTC marketers said they planned increasing ad spend on OTT and connected TV and broadcast and cable TV, respectively.
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IAB (U.S.). (April 29, 2019). Planned changes in video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1130808/us-dtc-video-ad-spend-change/
IAB (U.S.). "Planned changes in video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by format." Chart. April 29, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1130808/us-dtc-video-ad-spend-change/
IAB (U.S.). (2019). Planned changes in video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1130808/us-dtc-video-ad-spend-change/
IAB (U.S.). "Planned Changes in Video Advertising Spending According to Direct-to-consumer (Dtc) Marketers in The United States as of March 2019, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2019, /statistics/1130808/us-dtc-video-ad-spend-change/
IAB (U.S.), Planned changes in video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by format ÌÇÐÄÆƽâ°æ, /statistics/1130808/us-dtc-video-ad-spend-change/ (last visited August 06, 2026)
Planned changes in video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by format [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: /statistics/1130808/us-dtc-video-ad-spend-change/
