Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by gender
Characteristic
Male
Female
Very appropriate
24%
27%
Somewhat appropriate
27%
26%
Not very appropriate
16%
12%
Not apppropriate at all
15%
11%
Don't know/no opinion
18%
25%
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Question: "Thinking about messages companies could deliver on the protests and demonstrations, how appropriate is it for each of the following individuals to deliver that message? A company’s social media account"
Citation formats
U.S. favorability of companies posting about protests on social media 2020, by gender
Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey it was found that 24 percent of male respondents and 27 percent of female respondents in the United States thought it was very appropriate for a company's social media account to deliver messages on protests and demonstrations.
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Morning Consult. (June 2, 2020). Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1124495/us-adults-company-social-media-accounts-posts-protests-demonstrations-gender/
Morning Consult. "Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by gender." Chart. June 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1124495/us-adults-company-social-media-accounts-posts-protests-demonstrations-gender/
Morning Consult. (2020). Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1124495/us-adults-company-social-media-accounts-posts-protests-demonstrations-gender/
Morning Consult. "Share of U.S. Adults Who Think It Is Appropriate for a Company’s Social Media Account to Deliver Messages on Protests and Demonstrations as of June 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2020, /statistics/1124495/us-adults-company-social-media-accounts-posts-protests-demonstrations-gender/
Morning Consult, Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1124495/us-adults-company-social-media-accounts-posts-protests-demonstrations-gender/ (last visited August 02, 2026)
Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by gender [Graph], Morning Consult, June 2, 2020. [Online]. Available: /statistics/1124495/us-adults-company-social-media-accounts-posts-protests-demonstrations-gender/
