U.S. favorability of companies who support protestors on social by gender 2020| ��ƽ��

Share of U.S. adults who have a favorable view of companies who support protesters in the demonstrations over George Floyd's death in U.S. cities on social media as of June 2020, by gender

Characteristic	Male	Female
More favorable view	25%	25%
Less favorable view	33%	25%
No impact either way	28%	26%
Don't know / no opinion	13%	24%

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Release date

June 2020

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Region

United States

Survey time period

May 31 to June 1, 2020

Number of respondents

1,990 respondents

Age group

18 years and older

Supplementary notes

Original question: "Now, thinking about the current protests and demonstrations in dozens of U.S. cities, would you have a more or less favorable view of companies that did the following? Support protesters on social media"

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Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, 25 percent of male adults in the United States stated that they had a more favorable view of brands who posted their support of the protestors on social media. Some of the consequences of Floyd's death include demonstrations, public outcry, and increased discourse regarding racial inequality in the United States on social media. Many brands have posted statements of support to their social media platforms - however, many audiences either disapprove of or distrust brand's motives in doing so.