Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020
Characteristic
Share of respondents
Very appropriate
25%
Somewhat appropriate
27%
Not very appropriate
14%
Not apppropriate at all
13%
Don't know/no opinion
21%
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Question: "Thinking about messages companies could deliver on the protests and demonstrations, how appropriate is it for each of the following individuals to deliver that message? A company’s social media account"
Citation formats
U.S. favorability of companies posting about protests on social media 2020
Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey it was found that 25 percent of adults in the United States thought it was very appropriate for a company's social media account to deliver messages on protests and demonstrations. In comparison, 13 percent of U.S. adults did not find this appropriate at all.
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Morning Consult. (June 2, 2020). Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1124478/us-adults-company-social-media-accounts-posts-protests-demonstrations/
Morning Consult. "Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020." Chart. June 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1124478/us-adults-company-social-media-accounts-posts-protests-demonstrations/
Morning Consult. (2020). Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1124478/us-adults-company-social-media-accounts-posts-protests-demonstrations/
Morning Consult. "Share of U.S. Adults Who Think It Is Appropriate for a Company’s Social Media Account to Deliver Messages on Protests and Demonstrations as of June 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2020, /statistics/1124478/us-adults-company-social-media-accounts-posts-protests-demonstrations/
Morning Consult, Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020 ÌÇÐÄÆƽâ°æ, /statistics/1124478/us-adults-company-social-media-accounts-posts-protests-demonstrations/ (last visited August 01, 2026)
Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020 [Graph], Morning Consult, June 2, 2020. [Online]. Available: /statistics/1124478/us-adults-company-social-media-accounts-posts-protests-demonstrations/
