Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by ethnicity
Characteristic
White
Hispanic
African American
Other
Very appropriate
24%
23%
30%
27%
Somewhat appropriate
27%
23%
21%
30%
Not very appropriate
15%
13%
10%
14%
Not appropriate at all
13%
12%
10%
10%
Don't know/no opinion
20%
29%
29%
21%
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Question: "Thinking about messages companies could deliver on the protests and demonstrations, how appropriate is it for each of the following individuals to deliver that message? A company’s social media account"
Citation formats
U.S. favorability of companies who support protestors on social 2020, by ethnicity
Following the May 25th death of George Floyd while in police custody, wide-ranging protests and demonstrations against the use of excessive force by police officers and lack of police accountability were held in multiple U.S. cities and abroad. During a June 2020 survey, it was found 30 percent of African American respondents thought it was very appropriate for a company's social media account to deliver messages on protests and demonstrations. Only 24 percent of white respondents thought the same.
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Morning Consult. (June 2, 2020). Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1124512/us-adults-company-social-media-accounts-posts-protests-demonstrations-ethnicity/
Morning Consult. "Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by ethnicity." Chart. June 2, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1124512/us-adults-company-social-media-accounts-posts-protests-demonstrations-ethnicity/
Morning Consult. (2020). Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1124512/us-adults-company-social-media-accounts-posts-protests-demonstrations-ethnicity/
Morning Consult. "Share of U.S. Adults Who Think It Is Appropriate for a Company’s Social Media Account to Deliver Messages on Protests and Demonstrations as of June 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2020, /statistics/1124512/us-adults-company-social-media-accounts-posts-protests-demonstrations-ethnicity/
Morning Consult, Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1124512/us-adults-company-social-media-accounts-posts-protests-demonstrations-ethnicity/ (last visited July 31, 2026)
Share of U.S. adults who think it is appropriate for a company’s social media account to deliver messages on protests and demonstrations as of June 2020, by ethnicity [Graph], Morning Consult, June 2, 2020. [Online]. Available: /statistics/1124512/us-adults-company-social-media-accounts-posts-protests-demonstrations-ethnicity/
