Respondents were presented this question in the following format:
"What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?
Using e-commerce to purchase products you would normally buy in-store."
* Nationally representative, general adult population. The poll was conducted on a multi-country level and the total number of those surveyed in all countries was 10,000.
Citation formats
E-commerce purchase frequency during the coronavirus outbreak in Italy in March 2020
According to a recent survey conducted by on the impact of the Coronavirus pandemic on individuals' attitude and behavior, in Italy 31 percent of respondents said their frequency of purchasing goods online increased. On the other hand, nearly half of those surveyed said their frequency of e-commerce shopping did not change at all.
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Ipsos. (March 20, 2020). E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. "E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020." Chart. March 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. (2020). E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. "E-commerce Use Frequency Change among Consumers in Italy during The Coronavirus (Covid-19) Pandemic in March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2020, /statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos, E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/ (last visited July 22, 2026)
E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 [Graph], Ipsos, March 20, 2020. [Online]. Available: /statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
