The figures refer to online activity of retailers, which the source defines as "digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores." The source identifies the "fashion and accessories" sub-sector as follows: Clothing & Accessories, Baby, Childrenswear and Toys. Revenue is defined as follows: "online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily."
Date of release is data of access.
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Fashion and accessories: weekly online revenue trend during COVID-19 in Germany 2020
In Germany, starting from the week ending March 29, 2020, online retail revenues in fashion and accessories subsectors experienced an increase compared to the same weekly periods in the year prior. This period also coincided with the timeframe when lockdown measures against the spread of the coronavirus were introduced in many federal states across Germany.
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SAP Emarsys. (July 2, 2020). Weekly trend in year-on-year growth of online retail revenue in the fashion and accessories sector in Germany from January to June 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1134163/fashion-weekly-online-revenue-growth-germany/
SAP Emarsys. "Weekly trend in year-on-year growth of online retail revenue in the fashion and accessories sector in Germany from January to June 2020." Chart. July 2, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1134163/fashion-weekly-online-revenue-growth-germany/
SAP Emarsys. (2020). Weekly trend in year-on-year growth of online retail revenue in the fashion and accessories sector in Germany from January to June 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1134163/fashion-weekly-online-revenue-growth-germany/
SAP Emarsys. "Weekly Trend in Year-on-year Growth of Online Retail Revenue in The Fashion and Accessories Sector in Germany from January to June 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2020, /statistics/1134163/fashion-weekly-online-revenue-growth-germany/
SAP Emarsys, Weekly trend in year-on-year growth of online retail revenue in the fashion and accessories sector in Germany from January to June 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1134163/fashion-weekly-online-revenue-growth-germany/ (last visited July 31, 2026)
Weekly trend in year-on-year growth of online retail revenue in the fashion and accessories sector in Germany from January to June 2020 [Graph], SAP Emarsys, July 2, 2020. [Online]. Available: /statistics/1134163/fashion-weekly-online-revenue-growth-germany/