In 2019, as many as ** percent of customers purchased staples offline in India. For leisure travels and order-in food purchases the spend between online and offline channels is more balanced with almost a fifty-fifty distribution.
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BCG, & Retailers Association of India. (February 26, 2020). Share of shopping expenses for selected shopping categories in India in 2019, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG, und Retailers Association of India. "Share of shopping expenses for selected shopping categories in India in 2019, by channel." Chart. February 26, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG, Retailers Association of India. (2020). Share of shopping expenses for selected shopping categories in India in 2019, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG, and Retailers Association of India. "Share of Shopping Expenses for Selected Shopping Categories in India in 2019, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2020, /statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
BCG & Retailers Association of India, Share of shopping expenses for selected shopping categories in India in 2019, by channel ÌÇÐÄÆƽâ°æ, /statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/ (last visited July 22, 2026)
Share of shopping expenses for selected shopping categories in India in 2019, by channel [Graph], BCG, & Retailers Association of India, February 26, 2020. [Online]. Available: /statistics/1249698/india-spending-share-for-selected-purchasing-categories-by-channel/
