Offline channels include supermarkets, hypermarkets, and independent stores.
Online channels include online retail of brick-and-mortar stores, Amazon, and Everli.
Citation formats
CPG offline and online retail sales breakdown in Italy 2021, by price range
In Italy, premium products were more popular in online retail channels rather than in brick-and-mortar stores. While consumer packaged goods priced over *** euros made up ** percent of online sales, they accounted for just ** percent in offline retail.
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Consorzio Netcomm. (July 27, 2021). Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm. "Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range." Chart. July 27, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm. (2021). Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm. "Distribution of Offline and Online Retail Sales of Consumer Packaged Goods (Cpg) in Italy as of August 2021, by Price Range." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2021, /statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
Consorzio Netcomm, Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range ÌÇÐÄÆƽâ°æ, /statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/ (last visited July 27, 2026)
Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range [Graph], Consorzio Netcomm, July 27, 2021. [Online]. Available: /statistics/1270139/packaged-goods-sales-breakdown-by-price-range-italy/
