The results of a 2019 survey across *** marketing departments in Europe reveals how, and to what extent, data is being used for marketing purposes. Over ** percent used data only occasionally for customer targeting and segmentation. Just a third used data systematically for campaign optimization.
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WARC. (January 21, 2020). Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1089469/data-driven-marketing-in-europe/
WARC. "Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019." Chart. January 21, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1089469/data-driven-marketing-in-europe/
WARC. (2020). Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1089469/data-driven-marketing-in-europe/
WARC. "Use of Data in Customer Targeting, Campaign Performance Tracking, and Campaign Optimization across Marketing Departments in Europe in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2020, /statistics/1089469/data-driven-marketing-in-europe/
WARC, Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1089469/data-driven-marketing-in-europe/ (last visited July 23, 2026)
Use of data in customer targeting, campaign performance tracking, and campaign optimization across marketing departments in Europe in 2019 [Graph], WARC, January 21, 2020. [Online]. Available: /statistics/1089469/data-driven-marketing-in-europe/
