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Main information channels in connection with professional product or service purchase in France from 2018 to 2019

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Source

Release date

July 2019

Region

France

Survey time period

2019*

Number of respondents

452 respondents

Method of interview

Email survey

Supplementary notes

*The source did not specify the date of the survey.

Citation formats

Sources of information for B2B professional purchases in France 2018-2019

Published by Thuy D., Apr 6, 2020
The statistic compares the different sources of informations french B2B businesses rely on to execute professional product purchases in the years 2018 and 2019.
The results show that online research about a certain product had slightly decreased from ** to ** percent in 2019, but still remained the primary resource. Then came the recommendations from one's professional entourage (** percent in 2018 and ** percent in 2019), before direct contact with the sales representative (** percent in 2018 and ** percent in 2019). In 2019, ** percent of buyers solicited experts via social networks, to make B2B purchases.
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Topics

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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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