| Characteristic | Brand Loyalty Index |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
August 2023
More information
Region
Poland, EU
Survey time period
May 2021 to May 2023
Supplementary notes
Date of release is date of access.
*Brand Loyalty Index (BLI) is a proprietary index developed based on analysis of Listonic app user behavior. It determines what percentage of products added to shopping lists in a given category contain a specific product brand. The higher the percentage of products of a particular brand appear in users' shopping lists, the higher the BLI index for a given FMCG category.
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