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Holiday shopping: weekly conversion rate on retail websites from October to December in the United Kingdom (UK) in 2019

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Source

Release date

January 2020

Region

United Kingdom

Survey time period

October 5, 201 to December 21, 2019

Special properties

Top 35 retailers

Supplementary notes

The source defines 'Conversion rate' as "Proportion of visits that lead to online purchase."

Citation formats

Conversion rate on retail websites during holiday season in the UK 2019

Published by
Yihan Ma,
Jan 28, 2020
During the holiday season starting from October 5, 2019 all through the week ending December 21, 2019 conversion rate on retail websites in the United Kingdom (UK) was the highest during the week preceding Christmas, at 4.4 percent.
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