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Share of online shoppers on major South African marketplaces from Q1 in 2022 and 2023

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Source

Release date

June 2023

Region

South Africa

Survey time period

Q1 2022 and 2023

Supplementary notes

Data taken from various reports.

Survey question: "Which of these online shops have you bought something from in the past 12 months?" Multi Pick

Base: n=1189 - 1342 takealot.com shoppers, n=2032 - 2097 online shoppers.
Base: n=61 - 217 bidorbuy.co.za shoppers, n=510 - 2033 online shoppers.
Base: n=190 - 224 zando.co.za shoppers, n=2032 - 2097 online shoppers.

Citation formats

Share of online shoppers on major South African marketplaces Q1 2022-2023

Published by
Yihan Ma,
Sep 6, 2023
In the first quarter of 2023, Takealot.com is following an increasing trend, with ** percent of shoppers making use of their site to purchase a product. However, bidorbuy.co.za and Zando.co.za are demonstrating a declining trend in shoppers, with a *** percent drop since the first quarter of 2022.
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Statistics on " E-commerce in South Africa "

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Overview

5

Digital users

5

Major players

4

Online payments

5

Consumer behaviour

5

Online marketplaces

4

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Topics

E-commerce in South AfricaE-commerce in NigeriaE-commerce in AfricaE-commerce in MoroccoE-commerce in Ghana
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* For commercial use only

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per month, billed annually 1
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