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Share of online shoppers on major South African marketplaces in 2023, by education level

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Source

Release date

June 2023

Region

South Africa

Survey time period

2023

Number of respondents

1,735 respondents

Supplementary notes

Data taken from various reports.

Survey questions:
’What is the highest level of education you have completed?’’ Single Pick
"Which of these online shops have you bought something from in the past 12 months?" Multi Pick
Base: n=1,342 takealot.com shoppers, n=190 zando.co.za shoppers, n=203 bidorbuy.co.za shoppers.

*Lower secondary education - not eligible for university studies.
*Upper secondary education - eligible for university studies.

Citation formats

Share of online shoppers on major South African marketplaces 2023, by education level

Published by
Yihan Ma,
Sep 6, 2023
In 2023, a relatively high share of consumers from three major South African e-commerce marketplaces have a bachelor's degree or equivalent, with Zando.co.za having the largest percentage share of ** percent. Bidorbuy.co.za shoppers followed, with a portion of ** percent of those surveyed.
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Overview

5

Digital users

5

Major players

4

Online payments

5

Consumer behaviour

5

Online marketplaces

4

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Topics

E-commerce in South AfricaE-commerce in NigeriaE-commerce in AfricaE-commerce in MoroccoE-commerce in Ghana
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