Recalculated to only include respondents that provide income information, recode based on ’’Monthly/annual household income (local currency)’’, Single Pick.
Survey questions:
"Which of these online shops have you bought something from
in the past 12 months?" Multi Pick.
As of 2023, the majority share of consumers from three major South African e-commerce marketplaces earn a high level of income. Of these three, Zando.co.za has the highest portion of high-income earners, with ** percent. However, Takealot.com has the highest share of low-income earners, with ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (June 15, 2023). Share of online shoppers on major South African marketplaces in 2023, by income level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Share of online shoppers on major South African marketplaces in 2023, by income level." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (2023). Share of online shoppers on major South African marketplaces in 2023, by income level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Share of Online Shoppers on Major South African Marketplaces in 2023, by Income Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, Share of online shoppers on major South African marketplaces in 2023, by income level ÌÇÐÄÆƽâ°æ, /statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/ (last visited August 06, 2026)
Share of online shoppers on major South African marketplaces in 2023, by income level [Graph], ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, June 15, 2023. [Online]. Available: /statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
