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Expenditure in digital advertising in Italy in 2019 with a forecast for 2020, by channel (in 1,000 euros)

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Source

Release date

July 2019

Region

Italy

Survey time period

2019

Citation formats

Digital ad spend in Italy 2019-2020, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 7, 2019
Among the channels of the Italian digital sector, investments in video advertising are expected to increase the most, reaching *** million euros in 2020. Search advertising was reported to be the second-fastest-growing segment: the ad spending in search advertising amounted to *** million euros in 2019 and is forecasted to reach *** million euros in 2020, approximately.
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