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Types of online data used for digital advertising according to advertisers worldwide as of November 2017

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Sources

Release date

January 2018

Region

Worldwide

Survey time period

November 2017

Number of respondents

900 respondents

Method of interview

Online survey

Citation formats

Online data types used for digital advertising worldwide 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2019
In a survey of global advertisers conducted in late 2017, ** percent of respondents said they used first-party anonymous data such as cookies from the user's content for digital advertising purposes, while ** percent of global advertisers used third-party data for the same reason.
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