The source adds the following information: "The forecast and insights published in this report were compiled from around the Dentsu Aegis Network and are based on our local market expertise. The figures were then consolidated and where relevant adjusted centrally in light of global macro-economic drivers."
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Advertising market share forecasts by media type in the UK 2018-2020
Forecasts are showing that the market share for digital advertising in the United Kingdom (UK) from 2018 to 2020 will continue to grow, reaching of the market share in 2020. Television will, according to these forecasts, see a decline in its advertising market share in 2019 and 2020.
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Dentsu Aegis Network. (February 1, 2019). Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. "Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type." Chart. February 1, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. (2019). Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network. "Advertising Market Share Forecasts in The United Kingdom (Uk) from 2017 to 2020, by Media Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Feb 2019, /statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/
Dentsu Aegis Network, Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type ÌÇÐÄÆÆ½â°æ, /statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/ (last visited August 03, 2026)
Advertising market share forecasts in the United Kingdom (UK) from 2017 to 2020, by media type [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: /statistics/1043422/advertising-market-share-forecasts-united-kingdom-uk/