among luxury shoppers on Tencent platforms in the past 12 months
Supplementary notes
The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of around 1.8 million Chinese luxury consumers.
Citation formats
ROPO trend among luxury consumers in China 2018, by city tier
This statistic shows the results of a survey about the research online, purchase offline (ROPO) trend in different city tiers among luxury consumers in China as of 2018. During the survey period, around ** percent of respondents in top four cities and tier 1 cities in China said they did their luxury goods' research online, but shopped in offline stores.
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BCG, & Tencent. (November 10, 2018). Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, und Tencent. "Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier." Chart. November 10, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, Tencent. (2018). Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, and Tencent. "Research Online and Purchase Offline (Ropo) Trend among Luxury Consumers in China as of 2018, by City Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2018, /statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG & Tencent, Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier ÌÇÐÄÆƽâ°æ, /statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/ (last visited August 05, 2026)
Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier [Graph], BCG, & Tencent, November 10, 2018. [Online]. Available: /statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
