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Share of luxury consumers who bought products from other brands than their usual choices in China as of September 2022

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Sources

Release date

December 2022

Region

China

Survey time period

September 2021 to September 2022

Number of respondents

approx. 2,600 luxury consumers

Age group

18-55 years

Special properties

among mainland China consumers

Citation formats

Share of luxury consumers who purchased from different brands China 2022

Published by
Bruna Rocco,
Jun 21, 2023
According to a survey on luxury consumption in China in 2022, more than ** percent of respondents said they bought luxury products from other brands than usual that year. In comparison, around ** percent of respondents stayed loyal to their previous favorite brands.
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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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