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Online search interest in luxury products in Africa 2024, by price range (in South African rand)

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Source

Release date

November 2024

Region

South Africa

Survey time period

2024

Supplementary notes

Currency conversion on June 24, 2025 at 1 South African rand=0.056 U.S. dollars.

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Online search interest in luxury products in Africa 2024, by price range

Published by
Bruna Rocco,
Jun 24, 2025

As of 2024, a large majority of online search interest in Africa falls in the 0 to 5,000 South African rand price range (around zero to * U.S. dollars), at over ** percent. Ranking second was the 5,000 to 10,000 South African rand price band (approximately *Ìý³Ù´Ç * U.S. dollars). Although this demonstrates that most luxury consumers on the continent are looking at luxury products within an affordable budget, a small **** percent of the target group are prepared to spend 50,000 South African rands and above ( U.S. dollars and upwards).

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