| Characteristic | Compound annual growth rate |
|---|---|
| India | 11.77% |
| Japan | 9.67% |
| Indonesia | 7.75% |
| Turkey | 7.47% |
| China | 7.41% |
| Worldwide average | 6.29% |
| Mexico | 6.14% |
| Spain | 5.9% |
| United States | 5.59% |
| Italy | 5.33% |
| Thailand | 5.11% |
| Germany | 4.98% |
| Canada | 4.9% |
| Brazil | 4.85% |
| Poland | 4.64% |
| South Korea | 4.54% |
| Netherlands | 3.93% |
| United Kingdom | 3.93% |
| France | 3.76% |
| Russia | 3.51% |
| Australia | 3.39% |
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August 2025
Worldwide
2025
The countries selected are the top 20 markets ranked by total e-commerce revenue in 2025.
Data provided by ÌÇÐÄÆÆ½â°æ Market ÌÇÐÄÆÆ½â°æ are estimates.
The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimate. A detailed methodology can be found in the ÌÇÐÄÆÆ½â°æ Market ÌÇÐÄÆÆ½â°æ.









