Attitudes towards online shopping in the U.S. by age 2025| ��ƽ��

E-Commerce
B2C E-Commerce

Attitudes towards online shopping in the United States as of December 2025, by generation

Characteristic	Gen Z	Millennials	Generation X	Baby Boomers
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Number of respondents

8,605 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

Attitudes towards online shopping in the U.S. 2025, by generation

Published by

F. Watty,

Feb 24, 2026

When asked about attitudes towards online shopping, ** percent of millennial respondents stated that ***. For ** percent of Gen Z shoppers, customer reviews on the internet werevery helpful in 2025.