As of May 2024, YouTube was the most popular digital platform among Gen Z internet users in the United States. Around nine in 10 respondents reported accessing the platform. Instagram ranked second, as 73 percent of respondents stated to have engaged with the platform. Messaging platform WhatsApp was the least used digital platform, as only around 25 percent of consumers engaged with it as of the examined period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Insider Intelligence. (June 10, 2024). Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1484914/digital-platform-usage-gen-z-us/
Insider Intelligence. "Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024." Chart. June 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1484914/digital-platform-usage-gen-z-us/
Insider Intelligence. (2024). Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1484914/digital-platform-usage-gen-z-us/
Insider Intelligence. "Share of Gen Z Internet Users in The United States Who Accessed Selected Social Media and Online Video Platforms as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2024, /statistics/1484914/digital-platform-usage-gen-z-us/
Insider Intelligence, Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1484914/digital-platform-usage-gen-z-us/ (last visited July 15, 2026)
Share of Gen Z internet users in the United States who accessed selected social media and online video platforms as of May 2024 [Graph], Insider Intelligence, June 10, 2024. [Online]. Available: /statistics/1484914/digital-platform-usage-gen-z-us/
