Shein brand profile Brazil 2025| ��ƽ��

Shein brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in Brazil in 2025

Characteristic	Share of respondents
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Number of respondents

2,493 respondents

Age group

18-64 years

Special properties

respondents who use fashion online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of SHEIN in Brazil?
When it comes to fashion online shop users, brand awareness of SHEIN is at ** percent in Brazil. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written name.

How popular is SHEIN in Brazil?
In total, ** percent of fashion online shop users in Brazil who know SHEIN say they like this brand.

What is the usage share of SHEIN in Brazil?
All in all, ** percent of fashion online shop users in Brazil who are aware of SHEIN use this brand.

How loyal are the customers of SHEIN?
Around ***percent of SHEIN users in Brazil say they are likely to use this brand again.

What's the buzz around SHEIN in Brazil?
In 2025, about ***percent of fashion online shop users in Brazil who know SHEIN had heard about this brand in the media, on social media, or in advertising over the past three months.

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