Shein: estimated annual revenue 2026| ��ƽ��

Estimated annual revenue of ultra-fast fashion brand Shein from 2016 to 2025 with a forecast for 2026 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

March 2026

More information

Region

Worldwide

Survey time period

2016 to 2025

Supplementary notes

* Forecast.

Figures before 2026 are estimated.

Figures for 2024 to 2026 have been revised.

Figures refer to the total annual revenue of six Shein stores.

Citation formats

Estimations revealed that the fast fashion giant Shein generated an annual revenue of **** billion U.S. dollars in 2025. This is a significant increase since 2016, when the company supposedly reached a revenue of only *** million U.S. dollars.

Shein's benchmarks

Among unicorn companies, or privately held companies with a market value of at least one billion U.S. dollars, Shein ranked eighth with the highest valuations worldwide, totalling ** billion U.S. dollars in 2025. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business.

Who likes Shein?

Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over ** percent of global site visits. Of these consumers, the majority were women, making up over ** percent of visits.