| Characteristic | Share of consumers |
|---|---|
| Amazon | 24% |
| Temu | 24% |
| Shein | 9% |
| AliExpress | 8% |
| eBay | 5% |
| Zalando | 3% |
| Other | 27% |
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Source
Sources
Release date
January 2026
More information
Region
Worldwide
Survey time period
September 2025
Number of respondents
30,970 respondents in 37 countries*
Age group
18 years and older
Special properties
online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year
Method of interview
Online Access Panel
Supplementary notes
- Australia, Austria, Belgium, Canada, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, Japan, Lithuania, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, the UK, and the United States.
- Sample size between 100 to 1,000 respondents per country.
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