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Leading online stores worldwide in the fashion segment in 2025, by e-commerce gross merchandise value (in million U.S. dollars)

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Release date

2026

Region

Worldwide

Survey time period

2025

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Top fashion online stores worldwide in 2025, by GMV

Published by
Yihan Ma,
Mar 13, 2026

In 2025, Alibaba's B2C retailer tmall.com was the leading online fashion store worldwide, totalling over *** billion U.S. dollars in fashion e-commerce GMV. Ranked second was Alibaba's C2C retail platform taobao.com, which generated  billion U.S. dollars in fashion sales. That year, all top five fashion retailers gloabally were from China.

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Topics

Fashion e-commerce worldwideFashion e-commerce in the United StatesASOSZalandoFashion e-commerce in the United Kingdom
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