SHEIN brand profile UK 2025| ��ƽ��

SHEIN brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK as of July 2025

Characteristic	Share of respondents
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Number of respondents

1,248 respondents

Age group

18-64 years

Special properties

among internet users

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

According to ��ƽ��'s Consumer ��ƽ�� survey conducted in July 2025, SHEIN's brand awareness among online fashion shop users was ***percent in the United Kingdom. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Among the ** percent of UK respondents who know SHEIN, ** percent said they like it, while ** percent were active users. Notably, ** percent of the active users reported they would probably use SHEIN again.

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