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Leading home care brands' household penetration rates worldwide in 2024

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Sources

Release date

June 2026

Region

Worldwide

Survey time period

2024

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

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Date of release is date of access.

Citation formats

Household penetration rates of the leading home care brands worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 10, 2026

This statistic presents the leading twenty home care brands worldwide in 2024, ranked by household penetration. That year, OMO was the leading brand for home care worldwide, with a household penetration rate of around **** percent.

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