DAZN brand profile Germany 2022| ��ƽ��

DAZN brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,189 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of DAZN in Germany?
When it comes to video-on-demand users, brand awareness of DAZN is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is DAZN in Germany?
In total, **% of German video-on-demand users say they like DAZN. However, in actuality, among the **% of German respondents who know DAZN, **% of people like the brand.

What is the usage share of DAZN in Germany?
All in all, **% of video-on-demand users in Germany use DAZN. That means, of the **% who know the brand, **% use them.

How loyal are the users of DAZN?
Around **% of video-on-demand users in Germany say they are likely to use DAZN again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around DAZN in Germany?
In May 2022, about **% of German video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around DAZN in Germany.

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